Those born between July 23 and August 22 are under the zodiac sign of Leo, the lion. Leo is associated with the element of Fire. Personality traits include strength of purpose, having great ambition and a love for being at the center of attention. Creativity and enthusiasm make Leos some of the easiest signs to hang around with. Natural leaders, Leos emanate confidence and self-assurance. This self-assurance can create a strong sense of pride, which can make it difficult for Leos to admit when they are wrong. It can also lead to self-centeredness and unwillingness to see other points of view. Learning to actively listen and really hear what is being said can help avoid this pitfall.